At SMX West yesterday, Dave Besbris, Vice President of Engineering, Google talked about the latest news related to Google’s Accelerated Mobile Pages. AMP has been pushed by Google over the past few months as an alternative way to serve mobile users by serving extremely fast webpages without a lot of added resources.
AMP officially launched last week in the search results. Currently, AMP articles are only being showcased in the Google search results in the carousel of top stories.
But Besbris revealed that we will start seeing AMP content in other parts of Google search, too. He didn’t reveal much more about what aspects or parts of the search results could see AMP content promoted. Right now, it is primarily for news content, although blogs can be included in the top stories as well.
Besbris was later asked specifically about whether AdWords would begin to use AMP, and rather than outright denying it or stating he wasn’t familiar with the ad side of things, he instead said he didn’t want to pre-announce anything.
“I don’t want to pre-announce any AMP product enhancements,” Besbris said. “But we love AMP.”
Local would also be an obvious place to implement AMP, at least for a landing page, since many local searchers are on mobile devices.
So while Google isn’t ready to announce anything, if you reply on particular search features that would be easily made AMP-able with a component, you should probably get familiar with AMP.
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