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You are here: Home / Archives for Aimee Beck

3 DIY SEO Action Items for a $0 Budget

April 22, 2016 at 6:17 am PST By Aimee Beck

3 DIY SEO Action Items for a $0 Budget

SEO is a marathon, not a sprint. It takes a methodical, slow-and-steady approach to achieve long-term results that can actual give you a decent return on investment. The issue with slow and steady is that it can cost a fair bit up front. Many SEO strategies are front-loaded, requiring technical clean up, baseline reporting, and […]

Meta Tags: Writing Meta Data for Search Results & CTRs

March 29, 2016 at 5:28 am PST By Aimee Beck

Meta Tags: Writing Meta Data for Search Results & CTRs

In a recent Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able to determine if your page is getting more clicks than the ones above it in the […]

4 Ways to Breathe New Life Into Old, Tired Content

January 25, 2016 at 4:15 am PST By Aimee Beck

4 Ways to Breathe New Life Into Old, Tired Content

As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible […]

Quick ‘n Dirty Content Marketing Strategy Checklist

October 8, 2015 at 4:44 am PST By Aimee Beck

Quick ‘n Dirty Content Marketing Strategy Checklist

If you’re searching for tips, tricks and advice about content marketing, you’ll find a wealth of information — I mean a LOT of information. But if you’re not entirely familiar witht the concept of content marketing then how can you know what you don’t know? How can be sure you’re covering all the angles? Simple — […]

Evergreen Content – Sow the Seeds & Reap the Benefits

June 11, 2015 at 4:30 am PST By Aimee Beck

Evergreen Content – Sow the Seeds & Reap the Benefits

Google Panda Refresh is Around the Corner At SMX Advanced last week, Google’s Gary Illyes revealed that a Panda refresh will be coming in the next few weeks, which means some sites are likely to see a dip in rankings, traffic, and worse, sales. The Panda refresh will impact sites that are not producing high-quality […]

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2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

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