When operating within paid search, one of the greatest benefits we have is our data. We can slice and dice our performance by target, term, location, device, message, time, and on and on. And when we find ourselves incapable of accessing this magnitude of information, it can be a bit of a shock. One Google […]

One of the most common and powerful optimizations in PPC is that of keyword bid management. Whether you perform these optimizations manually or through an automated rule or platform, the continued adjustment to keyword bids is one of the building blocks of your account. In conducting these changes, you are likely pausing off keywords as […]

In the shopping world, price comparison runs rampant and one of the best features a business can highlight is cost savings. To accomplish this goal, businesses use discounts, sales, specials and promotions. Most e-commerce websites offer coupons or discounts periodically, and these deals are frequently applied to online and in-store shopping. Today’s lesson in e-commerce […]