Bing has added a new feature to their local packs in the Bing search results – the ability to toggle live traffic conditions on and off to help searchers choose a business when traffic is a concern. Here is how it looks normally – there is a new icon on the top right that acts […]
Google: No Fred Algo Update From Google POV
During the last Google Webmaster Office Hours, the Fred algo update was brought up, specifically with regards to the Fred update and ecommerce sites. And Mueller confirmed that Fred isn’t just a single algo update, but rather just a series of updates to improve the search results. And he also confirms that from Google’s point […]
Using Subdomains for Low Quality Google Panda Pages
Google Panda has once again been a popular subject lately, as many site owners have been taking a good look at quality issues on their sites, especially with Google Fred also bringing up unrelated (Fred is not related to Panda) quality issues on sites as well. Gary Illyes was answering Google Panda questions on Twitter […]
Google Considers Branded Anchor Text Unnatural in Widget Links
Google has repeatedly warned site owners over the danger of using widgets for link building. But simply using branded anchor text as the link within the widget was a gray area where some site owners were saying that if it was branded – and not “keyword keyword keyword” links – then it shouldn’t be considered […]
Google Converting Non-Mobile Friendly Pages to Mobile Friendly for Searchers
Google is testing a new feature that offers to convert a non mobile friendly page to a mobile friendly one for searchers when they land on a page that isn’t. Kiran Nagula spotted the test. When you view a webpage that isn’t mobile friendly, Google adds a closeable banner to the bottom of the page […]
Google to Stop Scanning Gmail Messages to Target Personalized AdWords Ads
Google unexpectedly announced on Friday that they will cease the practice of scanning inboxes of their free Gmail users to target those users with personalized AdWords Ads. This move brings them in line with their popular G Suite which includes an enterprise version of Gmail which does not scan emails. Google will make the change […]
Using CAPS or Lower Case Letters in URLs for Google SEO Purposes
Many SEOs have debated over the years about whether they should ever use all CAPS, or even any capital letters, in a URL. While capital usage in URLs has fallen out of favor in recent years, some sites continue to use them exclusively. But what about the SEO impact of the choice of upper or […]
Site Moves Do Not Fix Google Panda Content Issues
If you are suffering from Google Panda, Google’s quality content algo, fixing the content is the only way to get that content ranking higher in the search results. And one thing that definitely won’t fix the issue is simply doing a site move. Gary Illyes from Google made a comment on Twitter specific to Panda, […]
Google Maps Soliciting Location Information in Organic Search Results
Google is testing an interesting way to get data for Google Maps. When doing a search query – and a query that seemingly has nothing to do with local or location – Google will display a map with a pin and ask the searcher if they know what is located at the location marker. Here […]
Google’s Fred Update is Not an Updated Panda Algo
Google’s Fred update, the update encompassing many updates that SEOs have seen in fluctuations in the search results is still a hot topic. Fred, which we know is a quality related update, was discussed by Gary Illyes from Google at last week’s SMX Advanced. Illyes confirmed one thing that some SEOs had pondered about the […]