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You are here: Home / Archives for Jonathan Allen

About Jonathan Allen

Jonathan Allen is the President of Longneck & Thunderfoot, a brand publishing company and which is part of the Columbia Startup Lab, an incubator program based in New York City. Formerly, Director of Search Engine Watch, Jonathan has spoken at the largest digital marketing conferences in the world and provided search marketing industry commentary on breaking news for the BBC, the Boston Globe and Deutsche Welle. In May 2012 Search Engine Watch won the Gold Azbee National Award for "Online Excellence, New or Relaunched Web Site" from the American Society of Business Press Editors.

An early player in mobile social media, Jonathan is also co-founder of Moblog: tech, a pioneering tech company that created a smartphone photography platform that played a notable role in the emergence of citizen journalism. The community; Moblog, won the Experimental and Innovation Webby award in 2009 for its collaborativemapping project with Shozu, and Moblog:tech’s build of Channel 4’s Big Art Mob won the MediaGuardian Community Engagement Award (MEGAS), the Royal Television Society’s On The Move Award and 3 BAFTA nominations.

A Few Big Thoughts on the #Twitter10K Tweet News

February 10, 2016 at 5:14 am PST By Jonathan Allen

A Few Big Thoughts on the #Twitter10K Tweet News

How 10K helps Twitter move closer to its roots, and why it isn’t a concession to brands. A few weeks ago, re/code broke the likely-true rumor that Twitter is set to expand its character limit, potentially up to 10,000 characters. A #Twitter10K storm emerged in the aftermath as — irony of lamenting social media change […]

Why #SEOscience Is Always a Massive Fail

January 28, 2015 at 6:22 am PST By Jonathan Allen

Why #SEOscience Is Always a Massive Fail

Bloggers love to marvel at the wonders of #SEOscience because the guardians of the Google make us believe it’s the key to earning links. The dirty secret is that anyone can be a scientist in this industry, and you don’t need any qualifications in computer science to state your claim as an #SEOscience expert. The […]

Analyzing SEO WordPress Plugins

December 1, 2014 at 6:46 am PST By Jonathan Allen

According to W3, WordPress now powers more than 22% of the web. It was the fastest growing CMS in 2013, and that trend has showed no signs of stopping. We conducted a study of over 48 million sites using the SEO service Lipperhey and found that, of the sites with CMS’s that the SEO tool […]

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