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You are here: Home / Archives for Marc Poirier

About Marc Poirier

Marc is Co-Founder and EVP, Business Development at Acquisio, Marc Poirier is an SEM expert, a thought leader, and a devoted dad (to twins!).

Named one of the top 25 most influential PPC experts, he’s a frequent speaker at industry events, like SMX and Ad:Tech, and contributes bylines to top marketing publications including Advertising Age, AdWeek and more.

While a mainstay in the SEM world, if you’re looking for him on the weekends, he’s most likely gone fishing.

The Dumbing Down of Pay Per Click

September 10, 2014 at 5:00 am PST By Marc Poirier

The Dumbing Down of Pay Per Click

We have reached the level of maturity in the world of PPC where, for many verticals, almost all aspects of a search campaigns can now be automated – at least in theory. It’s just a matter of time until this becomes reality. And for many, the time is now. Everything from set up to keyword […]

Does Your SEM Company Fail at Mobile Marketing?

August 6, 2014 at 4:30 am PST By Marc Poirier

Does Your SEM Company Fail at Mobile Marketing?

Mobile Marketing has been urgently knocking on search agencies’ doors for years now, begging to be integrated effectively into their offerings, but the plea remains largely unanswered. Early this year, 2014, Acquisio surveyed a group of SEM agencies to learn their top digital advertising objectives for the year. When we asked the agencies about the […]

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