Bing Adds New Features to Organic Product Listings in Search Results

Bing has made some new changes to how they are displaying organic search results that happen to be products, and some definitely make those particular results stand out.

First, they include the new style review stars we covered here.  But we have also spotted several other new features they appear to be testing out.

Bing has bolded brand mentions in the search results, when a user includes the brand name in the search.  We have also spotted these brand mentions unbolded, when the searcher does not include the brand name in the search.

They have also added details about the product to include the price, whether it is in stock, and the condition (ie. NEW) of the product being sold.

It isn’t clear whether Bing updates/refreshes these pages more frequently, in order to keep the pricing and availability current.  But these are just regular organic listings, these aren’t special paid ads.

They are also adding additional categories to some of the results.  While this example has the brand name, it also adds “Video Game”.

Despite the fact these additions show in capital letters with a shaded box around them, none of the parts are clickable, aside from the “X REVIEWS” part of the line.  They all seem to require the reviews to be included in the search results, as I didn’t see any examples of these additional features on any product listings that did not have the starred reviews.

With the way these additions can make a listing stand out, it is worth reminding webmasters to ensure they are using the correct schema so they can trigger these starred reviews and possibly the additional features.

These seem to be part of the same test as the new style starred reviews, as I can only trigger them in a single browser.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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