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You are here: Home / Bing / Bing Adds Their Own Movie Review Knowledge Cards

Bing Adds Their Own Movie Review Knowledge Cards

August 5, 2015 at 4:00 am PST By Jennifer Slegg

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bing movie reviewBing really, really, really wants you to know the rating for a movie by highlighting it in very large text in this movie review knowledge card that has started showing up in their search results.

bing movie review 2They show the identical three review sources that Google also uses in their own knowledge cards.

The number they are basing their scores on is the one given by IMDb.com in their reviews.  They also add gold stars, similar to what Google did in their original version of movie reviews.

bing movie review 8Bing’s reviews don’t seem to be showing for all users, however.  I see them in Chrome but not in Firefox, so it could be either Bing is just rolling them out or they are only testing them on a certain percent of those who do the search.

bing movie review 7

They also display for mobile users, with colored icons for each of the review sites showcased.

bing movie reviews mobile

While the review numbers are definitely “in your face” because of the massive font choice, it is definitely a nice feature for movie buffs who quickly want to see how a movie was rated.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
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  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

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