This seems to be a limited roll out, as I am seeing the expanded reviews while other users are still seeing the traditional single review format, which tends to link to Goodreads.
Here is another example from Google.ca that shows a Canadian bookseller in the reviews, which does not show up for the search on Google.com
These are only coming up when you search specifically with the word “reviews” in the search query. But Google has already displayed additional reviews sites within the knowledge graph for individual sites, such as this:
They are also doing the same for movies. However, it seems that you see the same sources regardless of which Google you search in.
It is worth noting, there is not a Google Play link, even when searching for older movies… there were differences in the review choices depending on which Google you searched from. Nor do any results in either the book or movie reviews appear to be sponsored.
Here is a search for “Star Wars reviews”. Here is from Google.com
It picked up the Phantom Menace as its movie choice. But in Google.co.uk, it chose the original 1977 movie to display for the identical search query. It also shows Common Sense Media, which also shows up for book reviews in Google.co.uk.
It is nice to see additional sources being used for reviews, which gives users much more options to quickly see different sources, especially if they prefer not to use one that is commonly used.
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