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Bing Adds Their Own Version of Drink Recipes in Search Results

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Google recently added knowledge graphs for popular drinks in their search results, and Bing is following suit with a fancier version of their own enhanced answer box for drink recipes.

The drinks seem to be in partnership with About.com, as all of the cocktail recipes I searched for were pulling data from about.com

Here is an example of a Manhattan, which has four individual tabs which can be clicked, all which display in the search results rather than leading to about.com

manhattan1

manhattan2

manhattan3

manhattan4

For the drinks listed under “Related”, all 4 go to results on about.com

Here is the Google knowledge graph for the same drink:

manhattan googleHere are more examples of the Bing enhanced drink listing.

cosmo maitai bingThis is a nice addition, and it definitely does one-up Google’s own version of the drink recipes.  With all the results showing up as about.com, they could definitely have some sort of partnership for this, but these are not listed as sponsored in any way, they are simply a super enhanced search listing.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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