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Bing Adds TripAdvisor Reviews to Search Results for Hotels & Attractions

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bing trip advisorBing is stepping up their game in local travel by adding reviews from TripAdvisor into their search results when people search for specific hotels and attractions.

Here are some examples for hotel searches.

bing trip advisor local 3bing trip advisor local 4And here is an example of a theme park also showing the TripAdvisor reviews.

bing trip advisor local 5bing trip advisor local 6It is worth noting that when these TripAdvisor reviews appear at the top of the search results that they will no longer appear in the knowledge panel on the right hand side of those same search results.

While this change promotes TripAdvisor, it raises the question of whether people would actually click through to read more on TripAdvisor or whether those people would have clicked though to a regular organic TripAdvisor result instead.

Bing has also added a similar looking box with Yelp reviews for local businesses to their search results as well.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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