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Bing Ads Testing Call to Action Boxes in Top Search Results Ads

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bing ads call to actionBing Ads is testing this eye catching ad at the top of the search results, one with a huge “Book A Room” action box that appears on the right side of the search results on the top of the page.

bing ads hotel book boxI can easily see other advertisers wanting to test this as well.  And I can definitely see the appeal of advertisers wanting to try this for other calls to action, such as subscribe or join.

Clicking on the box takes you to a reservations landing page on the Wynn’s website.

This ad is in conjunction with another ad style test Bing is currently running where the background shading is missing and the “ad” tag is stylized differently.  This particular style was spotted back in April for the first time.  And the boxes themselves are reminiscent of another Bing test – the boxes that appear on the organic results.

 

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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