Here is what it looks like:
This is somewhat similar to the “Official Site” notation we saw in some of the search results earlier this year from Bing, that also sought to highlight when an official site is the one being displayed.
According to Bing, this is something they are doing automatically for some Bing Ads, so it is nothing that an advertiser needs to do in order to make it show up. It appears to be a limited test at this time.
It is something that is kind of similar to what Google does in their organic search results, when a brand has a Wikipedia page, although Google’s version includes an interactive drop down to the brand name.
Here is another example:
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