Here is what it looks like:
This is somewhat similar to the “Official Site” notation we saw in some of the search results earlier this year from Bing, that also sought to highlight when an official site is the one being displayed.
According to Bing, this is something they are doing automatically for some Bing Ads, so it is nothing that an advertiser needs to do in order to make it show up. It appears to be a limited test at this time.
It is something that is kind of similar to what Google does in their organic search results, when a brand has a Wikipedia page, although Google’s version includes an interactive drop down to the brand name.
Here is another example:
Latest posts by Jennifer Slegg (see all)
- Google: Value (or Not) of Doing Link Audits - September 20, 2017
- Google Indexes AMP Version for Mobile First When No Regular Mobile Page - September 19, 2017
- Google: Ranking Fluctuations With a Site Redesign - September 19, 2017
- Still No Plans for a Google Penguin 5.0 Update - September 18, 2017
- Google Penguin Fine Tuned After Real Time Launch - September 18, 2017