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You are here: Home / Bing / Bing Ads Testing Expanded Consumer Ratings Annotations

Bing Ads Testing Expanded Consumer Ratings Annotations

October 15, 2014 at 4:42 am PST By Jennifer Slegg

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Bing Ads is testing a new expanded review ad format, officially called Consumer Ratings Annotations.  Normally, with the reviews extension we see the number of reviews, how many stars the company has, and a link to the reviews on Bing.  Now, there is also an additional review line added to the ad, showing further detail about specific aspects of reviews.

For example, here is a Coach ad with expanded reviews.

expanded bingads ratingsThe expanded reviews are provided by Viewpoint.  Here is the landing page when you click on the “Ratings” link.

coach reviews 2It is unclear how Bing selects which parts of the reviews to highlight.  Here is another example which shows consumer ratings annotations and you can see they highlight various parts including:  Products & services pricing; Chance of future purchase; Shipping & Packaging; Customer Service; Return/Replacement policy.

This version of the consumer ratings annotations does not have the regular ratings above it.

bing ads expanded reviews 3

They are currently only available on desktop and tablet.  It is already live in the US and Canada, and may also be available in the UK.

Advertisers are not charged when any of the ratings links are clicked, only when the actual ad is clicked.  They don’t appear to be tracking clicks on the “ratings” link within the ads.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Bing Tagged With: Bingads, reviews

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Trackbacks

  1. Bing Ads Showing Twitter Followers In Ads says:
    October 16, 2014 at 7:17 am

    […] the only annotation Bing is testing. A new consumer ratings annotation is showing up for some users, The SEM Post reports. Asked if these annotations can display simultaneously, a Microsoft […]

  2. Bing Ads Tests Consumer Ratings Annotations says:
    October 17, 2014 at 11:56 am

    […] been able to see this test in the wild, but The SEM Post, which first reported the test has some good screenshots including this […]

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