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You are here: Home / Bing / Bing Displaying “Popular on Web” Products in Search Results

Bing Displaying “Popular on Web” Products in Search Results

December 8, 2015 at 6:12 am PST By Jennifer Slegg

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bing popular on webIf you search for a product type without specifying a specific model on Bing, they are now including a new section on the right hand sidebar of the search results highlighting specific models of the product that are popular, which then launches into a product carousel.

Here is an example for a search for “VAIO laptop” on Bing.

bing browse popular 3Note that these “Popular on Web” results are not sponsored results, although underneath it, you can see a shopping ad unit from Bing Ads.

Here is another example:

bing browse popular 4It is worth noting that they are only showing products made by the same company, so they aren’t showing competitive products in these “Popular on Web” results.

Here is another example:

bing browse popular 1And when you click through, it triggers a carousel with all these products and more:

bing browse popular 2It also shows a related knowledge panel for each specific model as it is clicked, with more details.

bing browse popular 5This is an interesting thing Bing is trying out, but it makes me wonder just how many people would actually use it.  And it does push down the shopping ads further down on the page when it is present, something that advertisers might not be as happy about.

This might be a US only feature, or only on a limited basis, as I can’t trigger it from Canada, only the US.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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  1. SearchCap: New Google Reconsideration Requests, Four Google Ads & Bing Elections says:
    December 8, 2015 at 1:00 pm

    […] Bing Displaying "Popular on Web" Products in Search Results, thesempost.com […]

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