• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Bing / Bing Suggesting Brands For Highly Competitive Unbranded Search Queries

Bing Suggesting Brands For Highly Competitive Unbranded Search Queries

July 9, 2015 at 7:07 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

bing suggest brandsHow would you feel if someone searched for “health insurance” or “payday loans” and Bing showed a nice box for your company, essentially a free ad for your brand?  Bing is doing just that for multiple high value search queries.

Here is an example for “payday loans”, a very competitive search query. Along with the usual organic search results and Bing Ads, they also include a “See results for” box, which is for all intents and purposes a free ad with a logo, brand name and description.

bing see results for brands a

It is worth noting that neither of these companies were listed at the top of the Bing search results… in fact, neither were even listed on the first page of the search results at all.

Which also raises the question of why is Bing selecting the particular companies to showcase that they are.  Is it advertising spend?  One of the companies is a Bing Ads advertiser.  With those brands not ranking for the search term in this example, it would seem organic rankings have nothing to do with it either.  So it isn’t exactly clear why Bing is selecting the brands they are to showcase in these boxes.

They are also using a second version where they are bringing up a branded knowledge panel for a company, again for a highly competitive generic keyword search – and a company that doesn’t even have either of the search terms in the name.

This example for the same search query that gives Check Into Cash a huge promotion in the search results with one of these knowledge panels that appears right at the top of the search results, and above the Bing Ads too.

bing see results for brands b1

The description for the box is taken from the company’s knowledge panel.

When you click on one of the two free branded box results, it takes you to a search result page for the brand.

bing see results for brands 1bWhen you click on the second option, it also displays ads above the organic result, so Bing is actually getting a double opportunity for ad revenue by leading to an additional search, rather than directly to the site.  And I suspect Check Into Cash wasn’t anticipating search traffic in this way when they decided to place a Bing Ad for their brand name.

bing see results for brands 1c

Here are some more examples of unbranded generic search queries where Bing suggests brands.

bing see results for brands 2

bing see results for brands 3

These panels for companies showing up for generic keyword searches would be worth a significant amount in advertising, if they were a sponsored ad listing.  Could it be something they are testing for a Bing Ads ad unit, but using these brands to test click throughs on these cards?

While it is unclear what is triggering these boxes or why the particular companies are being selected to showcase, it is a pretty sweet deal for any company to have their brand featured in one of these boxes for free.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Bing, SEO

Sign up for our newsletter


Trackbacks

  1. SearchCap: Google PDF Spam, Paid Search Up & Mobile Movie Times says:
    July 9, 2015 at 2:01 pm

    […] Bing Suggesting Brands For Highly Competitive Unbranded Search Queries, The SEM Post […]

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
August 2022
MTWTFSS
« Oct  
1234567
891011121314
15161718192021
22232425262728
293031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2022 · News Pro Theme On Genesis Framework · WordPress · Log in