Bing is testing out something interesting – instead of showing the URL of the site, which is pretty standard across search engines, they are showing the company/brand name only.
Here it is in action:
I couldn’t replicate it in the English results. It isn’t clear if it was only for Microsoft URLs.
This test is definitely not a great one. Bing is replacing “well known” brands with the company name only and this could actually cause people to pause before clicking the URL. While it says the company name, many people always want to see the actual URL for phishing reasons and sometimes to see if a URL is https or not.
Thank you Frank Sandtmann for the tip and screenshot.
The following two tabs change content below.
Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
Latest posts by Jennifer Slegg (see all)
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018
- Google Testing “Relevant History” Section in Mobile Search Results - August 31, 2018
- Google Converts PDFs, DOCs, XLS etc into HTML for Indexing - August 30, 2018
- Why Google Shows Featured Snippets With Images from Another Site - August 29, 2018
[…] Bing Testing Site Name Only With No URL in Search Results, thesempost.com […]