Google is testing another variation of “back to top” in the mobile search results, to make it easier for searchers who want to quickly jump back to the top of the search results page, rather than continuing on to the second page of results. Here is how it looks: Google was earlier testing a version […]
Google Brings Home Services Ads Carousel to Mobile Search Results
Google has launched Home Services Ads in the mobile search results. While they have been showing for quite some time on desktop, there had only been brief tests on mobile. You can see each listing also shows a service area on the map within the listing in the carousel, to help users see if each […]
Google Indexes Desktop Page for Mobile First Index, When AMP Only Mobile Friendly Version
There has been some confusion about how Google’s mobile first indexing change would be affected by sites that have a traditional desktop page, but the only “mobile friendly” page is the AMP version. I asked Maile Ohye from Google about this, and we got some clarification on the issue. If the only mobile version page […]
Bing Search Will Not Do Mobile First Search Index
Some have been wondering if Bing would follow in Google’s footsteps and do a Mobile First Index, similar to what Google recently announced. Google will be changing their desktop index to one where they index the mobile version of a website, in order to serve mobile users – which now account for more than 50% […]
No Changes to Mobile Friendly Criteria or Ranking Boost With Mobile First Indexing
Google is keeping the mobile friendly ranking boost, which rewards mobile friendly sites with a slight boost in mobile search results, with the upcoming mobile first indexing change. Also remaining the same is the current criteria for what makes a page mobile friendly or not. I asked Gary Illyes the question on Twitter, and he […]
How Google’s Mobile First Handles Content Behind Tabs & Accordions
When it comes to desktop pages, Google has long demoted content that is “hidden” behind tabs, accordions or clicks. But with the move to mobile first, this can complicate matters. It is a common tactic to put mobile content into tabs for multiple reasons. First, when a site uses a longer amount of text on […]
Not Likely to See Impact of Google’s Mobile First Indexing Test Yet
When Google announced the mobile first indexing change, and revealed that they are now beginning to test it, many site owners began over analyzing their stats to see if they could see any changes with Googlebot crawl activity or search referrals from Google. Some thought they are see a lot of desktop crawl throttling, but […]
Google: Easier Way to Link & Share Actual URL on AMP Pages Coming
If you have tried to share a URL from an AMP article you have read in Google, chances are you have noticed that the link copied is a www.google.com/amp/ URL and not the actual URL of the source page. It is frustrating for many because it can obscure the actual site when the link is […]
Google’s Mobile First Indexing Change: Everything SEOs Need to Know
Google has released more details on their upcoming Mobile First indexing change that will see the search engine rank the mobile versions of webpages. Currently, Google indexes the desktop version of a page, but will serve the mobile version for those who search from a mobile device. Many webmasters had plenty of questions about this […]
Google Testing “Back to Top” in Mobile Search Results
Ever start scrolling down the search results on mobile, only to realize you want to go back to one of the top results or to refine the query? Google is experimenting with a new way to make it easier for searchers to do that on mobile – with a new “Back to top” button. Here […]