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Does Google Plan to Change Titles & Descriptions for Mobile Search Results? Google’s Response

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mobile headerWhen Google makes the switch on April 21st where being mobile friendly will provide a ranking boost for searches done on mobile devices, would Google be tailoring titles and descriptions specifically for mobile searchers?

At SES Miami yesterday, Google’s Maile Ohye’s keynote presentation was primarily about the new mobile ranking signal coming next month.

One thing of note she did say is that currently the title and descriptions for mobile search results are provided based on desktop search.  She did say that this could change for the future.

If Google does decide to show different titles and descriptions for both desktop and mobile searches, this could mean that some webmasters will want to definitely consider doing a completely separate mobile site, so that titles and description potential could be tailored specifically to the mobile user – and more specifically, to the best character count and keyword placement of those titles.

If you are currently using a responsive site, which is the current popular way to create a mobile friendly site, you will still get a mobile friendly search boost for mobile searches.  The mobile friendly boost applies to all sites deemed mobile friendly, regardless of which method each site uses.

But if Google does decide to make the title and description change in the future, those with separate mobile sites could definitely take advantage of this kind of situation, if they custom write mobile-friendly titles for each page and take full advantage of the split headline in mobile.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, ClickZ and more, and has been presenting at conferences for over a decade.

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