Facebook Adds Video Insights for Facebook Pages

If you post videos to your Facebook Page, you will be happy to know that Facebook has added new Video Insights to their Insights tab.

When viewing the Video Insights Page, it details the number of times your video was viewed for 3+ seconds, for 30+ seconds, and a third section that details the most watched videos.  It also details organic versus paid views, for those doing sponsored video ads on Facebook.

Facebook has set the default for one month, but it looks as though they have kept data going back to May 1, 2015.

This also will encourage Facebook Page admins to post more videos through Facebook, rather than linking to a YouTube video instead.  And this makes even more sense when you consider Facebook’s News Feed algorithm favors Facebook videos over videos linked from other platforms.

Here is how the Video Insights page looks, although this one is blank since we haven’t posted videos on Facebook.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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