Facebook Asking Users to Rate Bing’s Translations

Facebook seems to be taking aim at inaccurate translations by asking users to rate translations done by the social media platform.

Facebook’s translation tool is powered by Bing, although when the rating tool comes up, it does not make mention that it is a Bing translation.  When you do see the rating tool, it asks users to rate the translation experience from 1-5.

Users are asked to rank the translation between 1-5:

1. Very bad.  I can’t understand anything
2. Bad.  I can’t understand most of this.
3. OK. I can understand enough of this.
4. Good. I can understand most of this.
5. Very good.  I can understand everything.

It seems that only actual posts prompt the translation rating tool.  Comments made on posts are not bringing up the rating tool, although comments still have the option to click on the translate link to bring up the translation.

It also appears that Facebook is showing the average of how other people have rated the current translation, as I see several with 3/5 and 1/5 already showing when you click to bring up the translation.

The option to rate the translation only seems to be available on posts made by individuals, and not on posts made on Facebook Pages.  This Amazon.de post on a Facebook pages does bring up the “Translated by Bing” but with no option to rate the translation.

While Google arguably has the most-used translation tool, Bing seems to be winning over social media platforms such as Twitter and Facebook, and local ratings and review sites like Yelp with their translate tool.

It is unclear if Facebook is collecting this translation rating information for Bing, or if it is collecting it internally to gauge how useful these translations are and to know if they should consider another translation source.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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