Facebook’s translation tool is powered by Bing, although when the rating tool comes up, it does not make mention that it is a Bing translation. When you do see the rating tool, it asks users to rate the translation experience from 1-5.
- Very bad. I can’t understand anything
- Bad. I can’t understand most of this.
- OK. I can understand enough of this.
- Good. I can understand most of this.
- Very good. I can understand everything.
It seems that only actual posts prompt the translation rating tool. Comments made on posts are not bringing up the rating tool, although comments still have the option to click on the translate link to bring up the translation.
It also appears that Facebook is showing the average of how other people have rated the current translation, as I see several with 3/5 and 1/5 already showing when you click to bring up the translation.
The option to rate the translation only seems to be available on posts made by individuals, and not on posts made on Facebook Pages. This Amazon.de post on a Facebook pages does bring up the “Translated by Bing” but with no option to rate the translation.
While Google arguably has the most-used translation tool, Bing seems to be winning over social media platforms such as Twitter and Facebook, and local ratings and review sites like Yelp with their translate tool.
It is unclear if Facebook is collecting this translation rating information for Bing, or if it is collecting it internally to gauge how useful these translations are and to know if they should consider another translation source.
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