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Firefox for Android Not Displaying Mobile Friendly Tags

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firefox for android headerIf you use Firefox for Android, you may have noticed that the Google search results are not displaying the usual “Mobile Friendly” tags that normally display before all mobile friendly search results.

mf firefox androidThis screenshot was taken with the Firefox for Android app, with a version that hasn’t been updated to the newest release.

It isn’t known why the mobile friendly tag isn’t being displayed, but multiple support threads reveal that Google reportedly sends a different version of the search results to the Firefox Android app than they do to Chrome’s app.

Here is the same search on the same phone with Chrome.

mf chrome android

She also tried the search on a lesser known browser, Dolphin, and it showed the mobile friendly tag.

The loss of mobile friendly tags in the search results has the potential to hurt websites, especially if searchers are used to seeing the tag and mistakenly assume those sites are not mobile friendly.

As a related note, they are being displayed on Bing results in the Firefox for Android app.

mf bing androidThese results were also confirmed on another Firefox for Android device, this one upgraded to the current Firefox that was just released – 38.0.1.

H/T to both Kristine Schachinger, who noticed and sent the multiple screenshots and to Danny Goodwin, who downloaded the latest version to confirm the missing mobile friendly tags.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. Interesting notes. Google, I guess, is not FireFox-friendly? However, just in case you had not noticed, it appears that Google only checks for some such line as with no further inspection to find if the site is actually a mobile site. I have seen a lot of old shopping carts and other non-mobile friendly sites showing up with the “mobile-friendly” tag that most definitely NOT mobile friendly. As long as Google continues to penalize sites for not being “mobile friendly” they really should do more than check for a stray tag before conferring the elevated status on the website.

    • Are the tags showing up on the shopping cart pages? The mobile friendly tag is assigned per page and not on a site-level. So you could theoretically go to a site that shows the mobile-friendly tag for the homepage in the search results, but it is only the homepage that is mobile friendly (and just that page would show the tag).

      • Hi.

        I did not do it right on my post. The sites are using a meta tag meta name “viewport” content “width=device-width, initial-scale=1”

        I took out html tag part to let this get printed properly for you. The only thing I have seen on any of these sites is the meta tag in the header.. To see some in action, you can do a search on sites using osCommerce carts, for one, and look for sites that say mobile friendly.

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