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You are here: Home / Google / Google: 15% of Searches Every Day Are Still New

Google: 15% of Searches Every Day Are Still New

April 26, 2017 at 3:38 am PST By Jennifer Slegg

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For many years, Googlers have referred to a statistic regarding searches, stating that 15% of all searches done are for queries never seen by Google before.  And in Google’s new blog post about search algos and updates, they state that they still see 15% of search queries as being new.

From their blog post:

There are trillions of searches on Google every year. In fact, 15 percent of searches we see every day are new—which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources.

As for the 15% never before seen queries, it makes a lot of sense when you consider the number of searches being done in non-English languages.  It would be interesting to know what the percentage is for English queries and how the percentage varies based upon languages.

When you add voice queries into the mix, I am sure this definitely adds to that percentage, since people tend to use more keywords when searching by voice compared to when they do a search by typing.

Google also mentions the “trillions of searches” statistic, however this isn’t entirely a new one. Google included the stat last May as well in an AdWords blog post, but this updated number hasn’t been mentioned by the organic search side of Google until now.

 

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
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  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020
  • Analyzing “How Google Search Works” Changes from Google - July 8, 2020

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