Google is adding the site name to the end of some search queries in the search results, truncated the title in order to display a brand or site name at the end.
Here is an example of a search which included “thesempost” in the search query.
But what is pretty significant is Google is that Google is truncating the actual title in order to display the site name in the title as well. So once again, shorter tags are ruling the day.
Google is only doing this for searches that are also including the site name or the brand. The same search without the site name would show the usual title tag. Here is the identical search query, the first including “thesempost” while the second did not.
So Google is showing the full longer title as long as the site name isn’t included in the search query.
While some SEOs will likely not be happy with Google truncated the titles, it does reinforce that the result does come from the particular site or brand that is included in the search. And this could be a good thing, especially for some queries where competitors might also show up when including the brand name,
Google has been using this behavior for a couple of weeks, taking advantage of the ability to show longer titles.
Latest posts by Jennifer Slegg (see all)
- New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
- Google Updates Experiment Statistics for Quality Raters - October 6, 2020
- Analyzing “How Google Search Works” Changes from Google - July 8, 2020
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019