Google Adds Content Carousel to Mobile Search Results

Google is testing out a new content carousel to show additional content results from a website.  These results were showing up Thursday AM in the Google search results for mobile.

Normally sites are restricted to two pages in the search results (outside of sitelinks and additional results outside the “ten blue links” such as image or news results).  But this allows Google to easily show additional article results from a website that could be completely relevant to the search results but without dominating them with one site.

They can also show up for multiple sites in the same search query, when the results are very relevant.

Here are some examples.

All of these were displayed within the same search query, so Google is definitely testing putting greater emphasis on not only sites with additional content, but also with great visual imagery to show for the article as well.

All of the results are also very new, including a couple that would appear under an overall “in the news” heading.  So Google appears to be adding them not just for popular searches, but also for trending and relevant content from each of the sites that features one.

I like the option these give to easily see additional content results from a single site, especially for search terms that are very competitive and show multiple highly relevant sites to pull from.

Thank you to Kristine Schachinger who shared the images with me.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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