Sometimes if you search for a business, and you know the address is by a shopping mall, it is hard to know if the location is actually inside the shopping mall or not. The same with some businesses that are actually located in specific buildings or hotels. Google has made a change and is now showing this information in their local results.
Joy Hawkins was the first to notice the addition of shopping mall locations, although I discovered that Google also added information when businesses are located within specific hotels or buildings.
First, an example for a shopping mall, displaying in both the knowledge panel and the 3-pack. The local panel adds “Located in:” while the 3-pack just adds the location as an additional line:
Google is also detailing when a business is located in hotels or office buildings. For example, this local 3-pack shows both a Starbucks inside an office building – the Renaissance Tower – as well as a Starbucks located inside a hotel – The Fairmont Dallas Hotel.
Clicking on the shopping mall, hotel or office building within the local listing will then bring up a search for that building, including the local knowledge panel, if available.
This is a great feature. As someone who travels a lot, it is very convenient to know if a business is located within a mall or other building or hotel that can be used as a landmark. But it is also convenient for local searchers trying to find a location and knowing if it is an outside location they can quickly go to, or if they have to find parking at a mall and then go inside the mall to get to the business.
The new “located in” information seems to be displayed internationally. And it seems that some of these must be triggered automatically, if it is known. But if you would like it to display for your business, you can contact Google My Business support to get it added.
Latest posts by Jennifer Slegg (see all)
- Google Local 4-Packs Showing 1 Ad & 3 Organic Local Listings - January 18, 2017
- Google AdWords Testing Local Inventory Ads in Local Pack - January 18, 2017
- How Google Ranks “Top Stories” News in Search Results - January 17, 2017
- Mobile First Index: Google to Notify Sites of Possible Issues via Search Console - January 13, 2017
- SEO Weather Reporting Tools & Google Ranking Experiments - January 13, 2017