Google is now testing out adding flags showing distance to the advertising retailer when the listings are shown in Google’s carousel for Product Listing Ads.
Here is how it appears, as a little blue flag on the top left of the individual product within the PLA carousel.
Here is another example:
Google did start displaying distances to retailers last month in the single product knowledge panel style of product listing ads. But showing them in the product listing carousel, which tends to cater to online shopping, is something new.
And for physical retailers, this could bring back more traffic to physical stores, especially if the “receive same day” aspect is important.
It is unclear if advertisers have to opt into this, or if it is only displayed when a business is nearby. Or perhaps Google only does it if it is available in that specific location.
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