Google AdWords Testing Location-Based Store Reminders

Google AdWords is testing a new feature where they will remind you when a business for a particular ad is nearby, after interacting with a new “Remind me when I’m nearby” feature in their ad in the search results.  It is called Location-Based Store Reminders.

Here is how the new feature appears within an AdWords ad.

Once the reminder is clicked, it looks like:

When you are near the business location, Google will pop up an alert card in Google Now, reminding you that the business you were interested in visiting is nearby.

This seems to be in very limited testing, this was the only business I could find testing the new location-based store reminders.

This popped up for me in the Google desktop search results, so it isn’t a mobile exclusive addition to AdWords.  I also use Google Now for iOS, so it isn’t an Android exclusive AdWords feature either, which is very nice for advertisers.  So it opens up a lot of opportunity for advertisers to reach potential customers using location-based store reminders.

From their support page:

Want to give yourself a quick reminder to visit a store you’ve seen an ad for on Google? You can set up a Google Now alert so that it reminds you to stop by that store whenever you’re near it.

Tap Remind me when I’m nearby when prompted on the search results page, and we’ll send you a notification on your phone’s home screen, when you’re near the store location mentioned in the ad.

Tapping the notification will bring you to a Google Now card with more information and allow you to resume your search.

As with any new AdWords feature being tested, if you are interested in testing location-based store reminders, you will need to contact your AdWords rep.

Added: Macy’s and Kohls are now testing this too.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, ClickZ and more, and has been presenting at conferences for over a decade.

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