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You are here: Home / Amazon / Google Showing Specific Product Answer Box with Amazon Link for Generic Product Searches

Google Showing Specific Product Answer Box with Amazon Link for Generic Product Searches

April 14, 2015 at 4:34 am PST By Jennifer Slegg

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google answer box amazonWe have seen Google display answer boxes for some highly competitive search terms before, but now they are showing specific products with a commercial link to buy the product, but for when searchers aren’t searching for that specific product, but when searching for a general product query instead.

CognitiveSEO was the first to spot the new answer box.

product answer box1Another interesting aspect to this is that the organic result for this answer box is actually very far down on the page, after two video links, images and 3 other organic results before the Amazon link is included.

It also displays the ratings for the product in question in the organic search results, with it having only 2.6/5 stars, which means it isn’t one that many people would recommend, but it is the one Google chose to display.  And as Larry Kim points out, nothing marks it as being a commercial link, which it clearly is, despite it not being paid for by Amazon.

We are definitely seeing answer boxes popping up for the types of queries you wouldn’t think should be display one, such as  “cheap home insurance” or “smallest car camera.”  And it will be more and more important for SEOs to try and position themselves so that they can show up as the source in one of these answer boxes, rather than that honor going to a competitor.

And no, the Amazon link was not an affiliate link 😉

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
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  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Amazon, Google, SEO

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