• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Google Displaying Knowledge Graphs for Highly Competitive – and Spammed – Search Queries

Google Displaying Knowledge Graphs for Highly Competitive – and Spammed – Search Queries

January 28, 2015 at 8:40 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

knowledge graph spam header

Google has begun showing knowledge graphs for some highly competitive – and highly spammed – search queries, and queries that probably will get the competition quite upset with its new appearance. And the owner of the site in the search query gets a nice box around their listing with a stand out link with their website homepage title.

knowledge graph spam

It is also worth noting that there are many Google AdWords ads that are appearing for this particular search query as well, including three above the fold and a full sidebar of ads.

Another interesting thing is that it is highlighting the term “contents insurance” in that knowledge graph, despite this search query being “cheap home insurance”.

Having this as the knowledge graph is pretty unusual, particularly for such a competitive keyword phrase. As it is highly competitive, this search term does tend to get a lot of “churn and burn” spammy websites as well. But this particular search term is definitely consumer-oriented. These are people looking to buy cheap home insurance, not to those looking for information on home insurance.

knowledge graph spam2The website itself that Google is linking to you from the knowledge graph is not an informational site. If it was purely informational, then perhaps the argument could be made that the knowledge graph link is appropriate. But this is clearly a website that is soliciting information from users in order to send them quotes on “cheap home insurance” from up to 98 insurance providers. Again, this is clearly a commercial site.

knowledge graph spam site

If the query was specifically home insurance, then may be a knowledge graph would be appropriate, but ironically Google does not show knowledge graph for that query. But this particular knowledge graph just seems completely out of place, and it only appears to show up in Google.co.uk. Google.com and Google.ca do not show a knowledge graph for “cheap home insurance”.

Will we start seeing more knowledge graphs showing up for these highly competitive search terms were the intent is to purchase, and not simply to research? With all the knowledge graph to keep showing up in Google, maybe that is where we can be heading.  But then perhaps this is a knowledge graph that slipped through and Google will remove it as being inappropriate to that search term, or at least replace it with a site that is purely informational and not commercial.

However, if you manage to gain a “cheap home insurance” knowledge graph from Google or for another similar highly competitive device search term, , you are probably going to laugh all the way to the bank with all the sales.

Hat tip to Andrew Isidoro for noticing the knowledge graph.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020
  • Analyzing “How Google Search Works” Changes from Google - July 8, 2020
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019

Filed Under: Google, SEO

Sign up for our newsletter


Trackbacks

  1. SearchCap: GoogleBot Locale Support, Bing Maps For Stadiums & Local Paid Search says:
    January 28, 2015 at 2:15 pm

    […] Google Displaying Knowledge Graphs for Highly Competitive – and Spammed – Search Queries, The SEM Post […]

  2. Google Showing Specific Product Answer Box with Amazon Link for Generic Product Searches - The SEM Post says:
    April 14, 2015 at 4:34 am

    […] have seen Google display answer boxes for some highly competitive search terms before, but now they are showing specific products with a commercial link to buy the product, but for when […]

Founder & Editor

Jennifer Slegg (2049)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met

Google has released a brand-new Google quality rater guidelines, coming close to a year after the … [Read More...]

Recent Posts

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials
  • Google Local Service Ads Display Pricing Estimates for Specific Locations
  • Google Testing “Relevant History” Section in Mobile Search Results
  • Google Converts PDFs, DOCs, XLS etc into HTML for Indexing

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
February 2021
MTWTFSS
« Oct  
1234567
891011121314
15161718192021
22232425262728

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2021 · News Pro Theme On Genesis Framework · WordPress · Log in