• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Google Begins Displaying JSON-LD Rich Snippets in Search Results

Google Begins Displaying JSON-LD Rich Snippets in Search Results

July 24, 2015 at 6:00 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

google jsonld supportIf you prefer JSON-LD for structured data, over the commonly used RDF or microdata, you are in luck. It appears that Google is now displaying rich snippets in JSON-LD in their search results.

On Aaron Bradley‘s SEO Skeptic, he details how Google has begun showing rich snippets in JSON-LD format, at least for recipe rich snippets, in their search results.

There is a long discussion about it on Google+, but Grace Massa Langlois details how she added JSON-LD markup to a couple of recipes and Google is now displaying it in their search results.

I thought the same +Aaron Bradley. I’ve held off marking up all recipe pages because my site is the process of a redesign. Using JSON-LD would make the task of marking up all the recipes so much easier but I wasn’t holding out hope.Not that this makes any difference to the results but my memory isn’t serving me well today, I added the JSON-LD markup before the examples were added. Regardless they weren’t displaying rich snippets before and they are now.Here are the recipe page URLs:

http://gracessweetlife.com/2013/08/mini-triple-chocolate-mousse-cakes-with-grand-marnier-cherry-sauce/ (query – mini triple chocolate mousse cakes)
http://gracessweetlife.com/2010/06/cannoli-siciliani-the-ultimate-italian-pastry/ (grace’s cannoli)

She later updated with the following current screenshots as well.

Mini Triple Chocolate Mousse Cakes – http://www.awesomescreenshot.com/image/430157/e5b1c0045e9df547669683e2943ae948
Cannoli – http://www.awesomescreenshot.com/image/430164/c0569d91f574f5b122a7d661fea72376

Here is how it currently appears in the search results, with JSON-LD markup:

json markup sample2
You can view the page source for the full markup, but here is a portion of it.
json markup sample
Bradley also notes that the rich snippet documentation has now been updated to state “We are in the process of implementing JSON-LD support for this Rich Snippet type. At the current time, we recommend using microdata or RDFa.”

This is pretty exciting that JSON-LD markup is being supported on some level. It isn’t clear how long the implementation phase will be, so at this time it is best for webmasters to still use RDF or microdata if those rich snippets are important.

You can read Bradley’s more detailed analysis here.

Added:  It appears as though recipe rich snippets are the first to roll out, according to this post from Mariya Moeva from Google.

We now support JSON-LD also for recipe rich snippets!
https://developers.google.com/structured-data/rich-snippets/recipes

So you should be good to go for adding JSON-LD for recipe rich snippets, but you might want to hold off on switching other non-recipe markup for now.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020
  • Analyzing “How Google Search Works” Changes from Google - July 8, 2020
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019

Filed Under: Google, SEO

Sign up for our newsletter


Trackbacks

  1. SearchCap: Google+ Pages, App Store Search & Google Maps Trick says:
    July 24, 2015 at 1:01 pm

    […] Google Begins Displaying JSON-LD Rich Snippets in Search Results, thesempost.com […]

Founder & Editor

Jennifer Slegg (2049)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met

Google has released a brand-new Google quality rater guidelines, coming close to a year after the … [Read More...]

Recent Posts

  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials
  • Google Local Service Ads Display Pricing Estimates for Specific Locations
  • Google Testing “Relevant History” Section in Mobile Search Results
  • Google Converts PDFs, DOCs, XLS etc into HTML for Indexing

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
April 2021
MTWTFSS
« Oct  
 1234
567891011
12131415161718
19202122232425
2627282930 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2021 · News Pro Theme On Genesis Framework · WordPress · Log in