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Google Begins Showing Tweets in Google News & “In the News” in Search Results

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Google has begun showing results from Twitter within their “In the news” section on the front page of the regular Google search results.

Aaron Bradley  was the first to notice the change in posted this screenshot on Google+.

twittergooglenews

Google recently signed a deal with Twitter that would see them have access to their firehose, this means that Google can index tweets much more quickly than they could before, as they were required to crawl the Twitter site with Googlebot.

This change will also mean it is very important for brands to keep up on top of their social media, particularly Twitter. Because results from twitters are known as being very timely, and with Google able to index the tweets immediately, this means big brands can get their message out on newsworthy items almost immediately.

Added: Barry Schwartz pointed out that Google began including Twitter “In the News” in October last year, although his screenshot was just to a Twitter handle for the search. Then Dan Barker found this one from November that shows the entire tweet included.
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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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