Google has been warning site owners that Google Chrome will begin flagging sites as being “not secure” in a future version of Chrome. And now we know when it will officially begin.
Here is how it will appear:
This is different from an update in 2016 that showed the HTTP warning would be highlighted in red, but could still be coming in a future update:
There has been no change to the HTTPS ranking boost, but sites that are HTTPS do get a slight increase in their search rankings. This boost is generally only enough to serve as a tiebreaker when sites would rank in the same position otherwise.
Google also started sending out security warnings via Google Search Console for sites that are not HTTPS and had forms that were insecure last August and I wouldn’t be surprised to see another round of these going out with the updated with the new update that all sites that are still HTTP as being flagged in Chrome.
For those still needing to transition to HTTPS, Google has help documents for site owners.
Latest posts by Jennifer Slegg (see all)
- Analyzing “How Google Search Works” Changes from Google - July 8, 2020
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019