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You are here: Home / Google / Google Launches Critic Review Schema Markup Including JSON-LD

Google Launches Critic Review Schema Markup Including JSON-LD

August 5, 2015 at 4:56 am PST By Jennifer Slegg

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google critic jsonWe posted yesterday about spotting snippets of critic reviews on some movie related knowledge cards.  A few hours later, Google officially announced they were adding support for critic reviews with information for webmasters wanting to implement it.

Here is how the reviews look in the search results.

google movie reviews box

The markup also supports JSON-LD, and some examples I spotted in the wild, such as Screen Rant, are using this markup in their reviews.  Google only recently began offering JSON-LD support, which was first spotted in some recipes last month.

Critic reviews are currently available for movies, however Google plans to expand the reviews feature to other verticals later this year, including television shows and books.

Google has full details on implementing critic reviews markup.

That page also states that “We’re expanding this feature beyond our pilot providers such that any provider who implements spec-compliant markup is eligible to participate. Interested providers can register their interest using this form.”  I confirmed with Google that this is still required.

@jenstar Yes.

— Satyajeet Salgar (@salgar) August 5, 2015

I love this addition to the search results and especially can’t wait to see them in book results.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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