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You are here: Home / Google / Google Local 3-Packs Are Wider & With Detailed Business Info

Google Local 3-Packs Are Wider & With Detailed Business Info

May 12, 2016 at 4:00 am PST By Jennifer Slegg

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wider local 3 pack google my businessWhen Google began launching their wider search results, one of the sections of the search results to also get wider was the local 3-pack.  But in addition to the new width, they are also the more detailed style of local packs, something Google has been going back and forth between over the past year or so.

First, for all the details about Google changing the width of the search results, read Google Increases Width of Main Search Results Column.  This is a major change for how Google’s entire search results are changed.

Here is the comparison between the new wider local 3-pack, and the one we usually see.

google width local

Here is another example.  This one has less features, and it really gives the local map pack a clean look.

google search results map pack width new 2

This could reduce the height of some of the local 3-packs as well, depending on the content displayed.  So some local businesses who don’t make it into the local 3-pack but have one of the top organic spots might end up with their listings above the fold.

But worth noting is that now, even when you view the old narrow style search results (right now, I can only still see them using Chrome Canary incognito), they have now switched over to more detailed local 3-packs.  For the past year, Google has been switching up the info that appears in the local 3-packs, so businesses should be happy to see that this new wider version does show all the details available.  So even if Google does revert back to the narrower search results, the 3-packs should retain the added information.

google narrow local pack

There is also a thread about the changes on the Local Search Forum.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
  • Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018

Filed Under: Google, Local, SEO

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Comments

  1. Jenifer Soflous says

    May 13, 2016 at 12:16 am

    I think it’s one of the pre-action for putting ads in Local Packs. I expecting it soon. .

    • Craig Harkins says

      May 13, 2016 at 6:49 pm

      See any hotel search – ads are already incorporated!Google will get around to figuring out how to monetize more verticles soon.

Trackbacks

  1. Google Increases Width of Main Search Results Column says:
    May 12, 2016 at 4:09 am

    […] Google Local 3-Packs Are Wider & With Detailed Business Info – May 12, 2016 […]

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