We have seen local 4-packs from Google where Google will show 4 paid local listings in a local 4-pack. But it seems Google is now testing a single map pack with a combination of both paid and organic listings.
Sergey Alakov spotted this in action this morning, with one paid local listing followed by three organic ones.
Here is what it looks like:
I do like the fact they have added a single ad listing and increased the pack to 4, so that local businesses aren’t suddenly losing a position in the organic pack. The pack seems identical in other ways.
It also includes the filters we are familiar with in local listings that allows you to get more detailed with your results.
I think this style with the green “Ads” tag in front of the actual listing helps it stand out as being paid. The paid local 4-pack just had “Ads” with “Nearby businesses” above the listings.
This seems a good solution for local businesses that were seeing the local paid ad 4-pack, then regular AdWords ads, before the local non-paid organic listings would be shown. Yes, an ad is first, but this is a much optimal format compared to previous versions of ads we’ve seen where organic is pushed much further down the screen.
This seems to be mobile only and a test, as I am unable to replicate it.
Latest posts by Jennifer Slegg (see all)
- Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations - December 6, 2019
- Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites - September 13, 2019
- Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags - September 10, 2019
- Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials - May 17, 2019
- Google Local Service Ads Display Pricing Estimates for Specific Locations - August 31, 2018