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Google Shows Special Ad Note for Vehicles in Local Ad Pack

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google-local-pack-dealershipIf you are a care dealership or work in the vehicle industry, this new change Google has made to the mobile local pack ads is pretty interesting.  It highlights the type of vehicle dealership it is at the top of the local pack ad units.

I have spotted Google doing more testing of the local 4-pack ads this month, but this header is different from the “Nearby businesses” that Google places in the usual local ads.

Here is an example where Google replaces the “Nearby businesses” and shows “Honda dealers nearby” above the ads instead.

google-local-ads-vehicles-1

Here is one for Ford:

google-local-ads-vehicles-3

And one for Dodge:google-local-ads-vehicles-2

Here is another example which was noticeable because the same two dealers appear in both the local ad-pack and the local 3-pack as well.

google-local-ads-vehicles-4

An interesting change from Google, and one to watch if it expands to other types of businesses too, such as “Dentists nearby” or “Shoe stores nearby”

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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Comments

  1. Hey Jennifer – what are you doing to trigger those searches? I keep trying with the same searches and not seeing it