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You are here: Home / Bing / Google Loses 2% of Search Share After Firefox Makes Yahoo Default Search

Google Loses 2% of Search Share After Firefox Makes Yahoo Default Search

January 8, 2015 at 2:20 am PST By Jennifer Slegg

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ussearchsharedec2014When Firefox announced that they would be changing their default search engine from Google to Yahoo, and many people were quite curious to see just how many Firefox users would be switching their search engine. And it would appear that the answer is quite a few as Google suffers the largest search share loss since 2009 while Yahoo saw its largest.

StatCounter is the first company to report on the impact that the Firefox Yahoo deal had on search share. They report that Google lost over 2% of their search share when comparing November 2014 with December 2014, when Google dropped from 77.3% to 75.2%.   This is the largest loss ever suffered by Google since StatCounter began tracking global search statistics in July 2008.

Yahoo, with the power of the Firefox default search behind them saw their search share jump from 8.6% to 10.4%

Ironically, Bing search engine, which provides the search results to Yahoo, also suffered a search share loss of 0.4%.

However, it will be most important to see statistics for January. For some less savvy users, they might not even realize right away that their search engine has been changed to Yahoo, and once they do there’s always the chance they could change back to Google, which would mean Google could take back some of that search share from Google

Even though Firefox isn’t the number one use browser, and there is little chance that Google Chrome would ever change its default search engine from Google, it clearly shows the influence that being the default search engine in Firefox has on users.

comScore will be releasing their own search share report for December in the middle of January.  comScore is considered the most accurate of the search share reports, so it is definitely worth watching to see if they’re reporting reflects what StatCounter sees.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Filed Under: Bing, Google, Yahoo

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Comments

  1. Ethan Glover says

    January 8, 2015 at 12:45 pm

    I’m sure they’ll bounce back. Google is simply a better search engine, smarter with user intent and better at finding the right results.

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Jennifer Slegg (2052)

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