Matt Cutts warned early this year that guest blogging for SEO was dead. Then Matt Cutts announced Google took action on a large guest blog network, and it was Ann Smarty’s MyBlogGuest that was penalized. And now guest blogging has made its way into Google’s Webmaster Guidelines as a violation.
What is worth noticing about the change is that it is specifically referring to low-quality guest blog posts, and not guest blog posts in general. This was a sticky subject that many people took issue with, as not all guest blogs are low-quality.
There is the question of why Google decided to include scraped content on the same line as low-quality guest blog posts, as there is quite a difference between the two (aside from the low-quality aspect). So there is understandably confusion – is the violation copying low quality guest blog posts from other sources? Or is the blogger who is submitting the low-quality blog post considered the source?
But regardless, there is no question that low-quality guest blog posts are not effective as they were a few years ago. But it also seems as though quality guest blogging is still perfectly fine in Google’s eyes, except from the potential linking perspective… when it doubt, no-follow links in a guest blog post you are accepting for publication. And if you are the potential guest blogger, do it for reasons other than a may-or-may-not dofollow link.
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