• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / How Google Splits PageRank & Rankings Between Main Website and M. Mobile Site Version

How Google Splits PageRank & Rankings Between Main Website and M. Mobile Site Version

April 15, 2015 at 8:39 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

google ranking dual urlsWhile Google recommends that webmasters utilizes responsive web design, as it also perfectly fine for users to implement a m.example.com mobile URL strategy.  But this can sometimes result in links being split between two URLs which are essentially the same thing, just one is for desktop while the other is for mobile.

How does Google handle this for ranking purposes when links are split?  Does each page get calculated separately and ranked accordingly or does Google combine the two as if they are the same?

The answer is yes, Google will combine the two separate URLs for calculating for PageRank & ranking purposes.

The way to think about it is that if there are two URLs representing the same piece of content (say, desktop and mobile), we’ll try to think of those two URLs as a single document in ranking, so links to either URL will count as a link to the combined document. So if the mobile version has 2 links and the desktop version has 3 links, we have a document with 5 links. When a user searches, we’ll rank that document as having 5 links, and then choose the correct URL to represent that document in search results based on whatever device the user is using.

So as long as you are correctly matching the two URLs together with annotations either on-page on in sitemaps, your links will be attributed from both pages as if it was a single page.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, Mobile, SEO

Sign up for our newsletter


Trackbacks

  1. SearchCap: Bing Mobile Friendly, Google EU, Yandex Links & Google Maps says:
    April 15, 2015 at 2:00 pm

    […] How Google Splits PageRank & Rankings Between Main Website and M. Mobile Site Version, The SEM Post […]

  2. Everything You Need to Know About Google's Mobile Friendly Algo - The SEM Post says:
    April 16, 2015 at 10:28 am

    […] If you are concerned with how Google will handle links split across two versions of a page, with some pointing to the desktop version while others point to the mobile version of the same page, Google is connecting the dots for links and PageRank. […]

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
August 2022
MTWTFSS
« Oct  
1234567
891011121314
15161718192021
22232425262728
293031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2022 · News Pro Theme On Genesis Framework · WordPress · Log in