• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Google Panda is Now Part of the Core Ranking Algo

Google Panda is Now Part of the Core Ranking Algo

January 12, 2016 at 4:18 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

google panda core algoOne of the most noteworthy things I covered in yesterday’s massive Understanding Google Panda: Definitive Algo Guide for SEOs was the fact that Panda is now part of Google’s core ranking algo.  In other words, it is what many of us call “baked in” the Google core algo, not a spam filter applied after the core did its work.

This isn’t unexpected.  When Google began rolling out the very, very slow Panda update last year, many of us speculated that maybe it was being rolled into the core ranking algo, and a Google spokesperson confirmed to us that this is true.  “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”

When Panda first launched (and initially known as Farmer, for those who want to go digging through the archives) was a separate spam filter.  This meant that it was a filter that was applied to the search results after the core ranking algo as a completely separate piece.  But now, Panda is rolled into the core ranking algo.

This also means that core ranking algo changes, such as the one we have been seeing over the last few days that Google confirmed is NOT Penguin, could technically be Panda, although we have no confirmation of whether it is or isn’t.  But now there is a possibility of any core ranking changes could be connected to Panda.

If you haven’t read Understanding Google Panda: Definitive Algo Guide for SEOs, it is worth reading for some very detailed information, along with numerous new quotes directly from Google on just about everything there is to know about Panda.

Added: There have been some rumors going around that core algo = real time.  Google simply told me it was core, no mention was made to it being real time.

John Mueller also confirmed it wasn’t real time in today’s Hangout, and Gary Illyes said the same on Twitter.

@dr_pete OK.The real time p stuff is wrong. We had a core algo update, and independently we revealed more about panda through @TheSEMPost

— Gary Illyes (@methode) January 12, 2016

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, SEO

Sign up for our newsletter


Comments

  1. Bob says

    January 12, 2016 at 6:14 am

    Hi Jennifer, your last link in the post is the wrong URL

    • Jennifer Slegg says

      January 12, 2016 at 3:33 pm

      Fixed earlier 🙂

  2. Heckler says

    January 12, 2016 at 7:33 am

    FYI – Your link to ‘Understanding Google Panda: Definitive Algo Guide for SEOs’ is an edit link:

    http://www.thesempost.com/wp-admin/post.php?post=9967&action=edit

    • Jennifer Slegg says

      January 12, 2016 at 3:33 pm

      Fixed earlier… I grabbed the wrong link of my list of posts in the admin panel 🙂

  3. Jack says

    January 12, 2016 at 8:14 am

    So in your mind, Jennifer, is there any significance in Panda being part of the core algo for webmasters? Obviously that it’s not a filter makes a difference on Google’s end, but as core =/= real time, this part of the algorithm is likely still reliant on intermittent data updates, which means ultimately a similar (potential for increased frequency aside) experience for webmasters.

    • Jennifer Slegg says

      January 12, 2016 at 3:32 pm

      I never said it was real time, someone jumped to that conclusion and tweeted it, and it went around like wildfire 🙂 Google also confirmed it is not real time.

  4. Jeff says

    January 12, 2016 at 6:10 pm

    Thank you, Jennifer, for this update. Do you think Google will do the same for Penguin? I mean, make Penguin part of the core?

  5. rigseo says

    January 12, 2016 at 10:35 pm

    Hi Jennifer,

    Gone thru your articleon Panda, one thing haunts, if a site have 100 pages, 50 good quality & also in word quantity also, but 50 thin. So thin content 50 pages should be noindexed? If not done, then good 50 will be penalised too?

    One big issue .. now 400 to 500 word onwards articles are treated good by Google, so to the point short answers or articles are hardly found. Rather articles getting unnecessarily lenghthy just to fulfil Google algo.. its terrific.

    What u say?

  6. Jonathan Jones says

    January 12, 2016 at 10:39 pm

    Jennifer,

    So it’s part of the core algorithm – but doesn’t mean that it’s working in real-time. Got that. What’s the Does this just mean they are able to refresh Panda more frequently?

  7. Hammad Hussain says

    January 12, 2016 at 11:26 pm

    Jennifer Slegg can we relate this “core algo update” with rank brain or not as Rank Brain is totally machine-learning artificial intelligence system and also the Third most important signals now in Google ranking. So as you mention in your post that “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals So my questions is can we relate these two updates together or not.

  8. Mirza Atif says

    January 13, 2016 at 4:22 am

    What Google says doesn’t matter, it is write or wrong, because they are neither dependent nor responsible to updates their search engine. They only claim, if you want traffic from us, follow our principles. Google has done a lot of work in advance and implementing and testing for long time and will too. The point is, how much we are following their standards to get search results, what they call search engine optimization basically and which is considered as to be a core ranking algorithm i think. You name it any animal. Rest of tactics and ways are off-page ranking signals, which are about to hit in next step. Any major ranking signal make assigned name, rest are baked in core.

Trackbacks

  1. Understanding Google Panda: Definitive Algo Guide for SEOs says:
    January 12, 2016 at 4:28 am

    […] Google Panda is Now Part of the Core Ranking Algo – January 12, 2016 […]

  2. Panda is Now Baked into Google's Core Ranking Algorithm says:
    January 12, 2016 at 9:17 am

    […] The SEM Post has some excellent coverage of the news. Basically: – Google probably won't confirm Panda updates in the future. – Core ranking algo updates in the future will probably lead to a lot of speculation about "was Panda updated too?" – Although Panda is no longer an extra filter and is now part of the core algo, it is not real-time, at least according to Gary Illyes and John Mueller. Google itself worked with The SEM Post to produce a wiki-style guide to Panda, which you can find over here. […]

Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
March 2023
MTWTFSS
« Aug  
 12345
6789101112
13141516171819
20212223242526
2728293031 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2023 · News Pro Theme On Genesis Framework · WordPress · Log in