• About Us
  • Contributors
  • Guides
  • Speaking Engagements
  • Write for The SEM Post
  • Submit a tip or contact us!
  • Newsletters

The SEM Post

Latest News About SEO, SEM, PPC & Search Engines

  • Google
  • SEO
  • Mobile
  • Local
  • Bing
  • Pay Per Click
  • Facebook
  • Twitter
  • State of the Industry
You are here: Home / Google / Google’s Pilot for Real Time Indexing of Breaking News Now Available

Google’s Pilot for Real Time Indexing of Breaking News Now Available

August 31, 2016 at 5:15 am PST By Jennifer Slegg

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS

google real time indexingWant to push breaking news live directly to Google’s search results?  Google is now accepting publishers for their pilot of the Search Live Coverage Carousel feature, which allows publishers to push breaking news to the search results in real time.  Yes, you can push your breaking news content updates, whether content or video, directly to the search results with this pilot.

This feature allows publishers to publish “live sports, elections and breaking news as soon it’s available on your site.”

Live_Coverage0

AMP is required, and it does require the structured data as well – similar to how publishers need the structured data for AMP content to surface in the “in the news” feature in the search results.  It is also required that publishers are also using an Atom XML feed to push the updates to Google.

At Google I/O earlier this year, Richard Gingras from Google announced real time indexing via API, and it seems this real time indexing as evolved into this, as they both share nearly the identical screenshot.  I noted at the time that it was using AMP technology for serving the content.

Because of the AMP requirement, it isn’t clear if these publishers can also push this type of content to the desktop search results, or if it is a mobile only option.

Google wants publishers that publish a “high volume of breaking and developing news coverage or live sports covering, including but not limited to live blogs, breaking news updates and live video.”  So you don’t need to worry about small publishers pushing their buy viagra, sports jerseys or Nikes to the top of the search results instantly.

For publishers interested in being considered for the pilot, you can submit your interest form here.

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn
  • Email
  • WhatsApp
  • Evernote
  • SMS
The following two tabs change content below.
  • Bio
  • Latest Posts
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profile

Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, SEO

Sign up for our newsletter


Founder & Editor

Jennifer Slegg (2052)

Sign up for our daily news recap & weekly newsletter.


Follow us online

  • Facebook
  • Google+
  • Linkedin
  • Pinterest
  • Twitter

Latest News

2022 Update for Google Quality Rater Guidelines – Big YMYL Updates

We finally have the first Google Quality Rater Guidelines update of 2022, and like usual, it is … [Read More...]

Recent Posts

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates
  • Google Quality Rater Guidelines: The Low Quality 2021 Update
  • Rethinking Affiliate Sites With Google’s Product Review Update
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met
  • Google Updates Experiment Statistics for Quality Raters
  • Analyzing “How Google Search Works” Changes from Google
  • Google Quality Rater Guidelines Update: New Introduction, Rater Bias & Political Affiliations
  • Google Updates Quality Rater Guidelines: Reputation for News Sites; Video Content Updates; Quality for Information Sites
  • Google Makes Major Changes to NoFollow, Adds Sponsored & UGC Tags
  • Google Updates Quality Rater Guidelines Targeting E-A-T, Page Quality & Interstitials

Categories

  • Affiliate Marketing
  • Amazon
  • Apple
  • Bing
  • Branding
  • Browsers
  • Chrome
  • Content Marketing
  • Design
  • Domains
  • DuckDuckGo
  • Email
  • Facebook
  • Firefox
  • Foursquare
  • Google
    • Analytics
    • Google RankBrain
    • Quality Rater's Guidelines
  • History of Search
  • Industry Spotlight
  • Instagram
  • Internet Explorer
  • Links
  • Local
  • Mobile
  • Native Advertising
  • Other Search Engines
  • Pay Per Click
  • Pinterest
  • Publishers
  • Security
  • SEO
  • Snapchat
  • Social Media
  • State of the Industry
  • The SEM Post
  • Tools
  • Twitter
  • Uncategorized
  • User Experience
  • Video Marketing
  • Week in Review
  • Whitepapers
  • Wordpress
  • Yahoo
  • Yelp
  • YouTube
June 2025
MTWTFSS
« Aug  
 1
2345678
9101112131415
16171819202122
23242526272829
30 

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Copyright © 2025 · News Pro Theme On Genesis Framework · WordPress · Log in