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You are here: Home / Google / Google Adds More Comparison Reporting to Search Analytics

Google Adds More Comparison Reporting to Search Analytics

June 17, 2016 at 3:08 am PST By Jennifer Slegg

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google search console comparisonsGood news for those who are loving the new comparison feature Google added for Queries in Search Analytics yesterday.  Google Search Console has added more comparison features to Search Analytics, this time to Pages, Countries and Search Types.    Site owners in can now compare two pages, countries devices or search types to see how well they perform between the two.

gsc page comparison 1

This particular comparison is excellent if you have two pages dealing with extremely similar content, because you could see if one is performing much better than the other for specifically which keywords and gauge overlap and perhaps change the content on each to better match the keywords it is ranking for.

gsc page comparison 3

Country comparison would be handy for comparing the types of content for the top two countries, to easily see if they are similar or if there are discrepancies.gsc page comparison 5

Here is where the reporting appears:

gsc page comparison 2

One unfortunate thing is that there isn’t a reset option for all the options to be set back to default.  As you drill down with comparisons, you still need to select each option to reset when you want to start over.

Yesterday, Google added query comparisons, so it isn’t surprising that Google is expanding the comparisons as well.

Update: Device comparison was there previously, but the remaining ones are new.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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