If you have a large number of sites in your Google Search Console, chances are good you have received one (or twenty) emails from Google alerting that sites have been switched over to mobile first indexing in the search results.
The new notices are identical (aside from a non-relevant footer change) to the ones Google began sending out to site owners in April. It covers why Google is swapping and what it means for site owners both in the Google search results as well as with traffic.
This round still seems to be focusing on sites that are serving identical content to both mobile and desktop users. Google has said they want to only swap over sites that are ready, and this new round of notices seems to reflect that.
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Jennifer Slegg
Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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