Curious what a featured snippet might look like on your site, but you don’t think you have any active ones? Google will now show featured snippets when doing a site:example.com search with other keywords.
Here is one example:
Here is another:
These are coming up for many sites with a variety of keywords.
Here is another example, from an article I published on Search Engine Journal:
Google has only ever shown featured snippets for regular search queries, but not when those queries are combined with a site:example.com query.
They do make it quick and easy for those looking for specific content or a specific answer that they know can be found on a specific site. But from a practical opinion, outside of the industry, site: searches are probably not done very often, so it is hard to say if this will have any impact at all on CTRs – normally featured snippets do result in higher CTRs for non site specific searches.
Now, this doesn’t mean that you will see these featured snippets in results without the site:example.com in the search query. But it definitely shows how Google would potentially pull out content from your site to include in a featured snippet.
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