Google Showing Featured Snippets for Site: Searches

Curious what a featured snippet might look like on your site, but you don’t think you have any active ones?  Google will now show featured snippets when doing a site:example.com search with other keywords.

Here is one example:

Here is another:

These are coming up for many sites with a variety of keywords.

Here is another example, from an article I published on Search Engine Journal:

Google has only ever shown featured snippets for regular search queries, but not when those queries are combined with a site:example.com query.

They do make it quick and easy for those looking for specific content or a specific answer that they know can be found on a specific site.  But from a practical opinion, outside of the industry, site: searches are probably not done very often, so it is hard to say if this will have any impact at all on CTRs – normally featured snippets do result in higher CTRs for non site specific searches.

Now, this doesn’t mean that you will see these featured snippets in results without the site:example.com in the search query.  But it definitely shows how Google would potentially pull out content from your site to include in a featured snippet.

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Jennifer Slegg

Founder & Editor at The SEM Post

Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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