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Google Testing Green AdWords Ad Tag

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adwords green ad tagNotice anything different in your search results today?  Google is running another AdWords test, this time with a bright green “Ad” tag at the start of every AdWords ad, replacing the usual yellow Ads tag we are all familiar with.

google adwords green tag

Alex Velinov was the first to spot the change, which he posted to #ppcchat on Twitter.

Google has been doing a lot of testing in AdWords in the search results this year, including a variety of colored stars.  So it wouldn’t be surprising to see Google testing more than just the green “Ad” tag as well.

The green tag, which matches the shade of green that Google uses in their URL field of AdWords ads does make the “Ad” notation not stand out nearly as much as the yellow version Google usually uses.

This does seem to be a limited test in Google, as I am unable to replicate it.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.

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