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You are here: Home / Google / Google Testing Teal Colored Stars in AdWords, Local & Reviews

Google Testing Teal Colored Stars in AdWords, Local & Reviews

January 8, 2016 at 4:30 am PST By Jennifer Slegg

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google teal starsGoogle is testing a brand new color of stars in their search results – this time teal.  They are using this color to replace the usual orange colored stars on the entire page, including for AdWords, local knowledge panels, local 3-packs and all reviews and ratings.

These are a true teal / turquoise color.  We have seen green ones previously that matched the URL green color, but these are definitely more blue than the usual Google URL green.  And it is a different shade than the green stars Google was testing last year, for those of you that watch that closely.  It also marks a departure from the star colors they normally test that match the Google logo.

Here is an example in the ratings.

google green stars 8Here are some example of the teal stars in AdWords.

google green stars 2google green stars 5It is also showing up for a variety of local types as well.  First, here it is in the local 3-pack.

google green stars 6And in a local knowledge panel result.

google green stars 3And it is also showing in the local result you see when clicking on a mapped listing.  You will note that the reviews at the bottom are also in the same teal color.

google green stars 4Google has periodically tested a variety of star colors but they usually return back to orange/yellow.

This is a limited test, as I wasn’t able to see them in all browser sessions.  But you may see Google testing a variety of colors if you do some searches with stars in them.

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Jennifer Slegg

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Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

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Filed Under: Google, Local, Pay Per Click, SEO

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Comments

  1. looo says

    January 8, 2016 at 12:34 pm

    looo Now mine are blue!

Trackbacks

  1. SearchCap: SEO Implementation, Google Interstitial Ads & Query Mapping says:
    January 8, 2016 at 1:00 pm

    […] Google Testing Teal Colored Stars in AdWords, Local & Reviews, thesempost.com […]

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