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You are here: Home / Google / Google Testing Music Pay Per Click Ads in Knowledge Graphs

Google Testing Music Pay Per Click Ads in Knowledge Graphs

August 11, 2014 at 4:00 am PST By Jennifer Slegg

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Google is testing out new pay per click ads that promote music listening services when a Google search is performed for well known bands or artists.   In the knowledge graph for artists on the right side of the page, the ads appear underneath the artist photos and name.

musicppc1

Because it appears above the biography, these ads are very prominent within the knowledge graph. They also appear above the individual songs in the knowledge graph, however the songs in the knowledge graph still display in the traditional song/album knowledge graph when clicked, and do not go to any music service.

It is interesting is that Google did get other music services on board with this pay per click model, it isn’t simply a way for Google to promote its own music service Google Play.   It appears that in addition to Google Play, there are promotions for Spotify, iTunes, Rhapsody and Beats Music.

musicppc3

The listings are also tagged with a yellow “Ads” marking with “Listen Now”.

In every example I searched for, Google Play was always the top result for those knowledge graphs that had music results.  However, not every well known artist has results with music results, even if music results are available on the various platforms.  For example, Bob Marley showed no music ad results in the knowledge graph, while Jack Johnson had only a Google Play result.

musicppc5

musicppc6But some artists, such as Raffi the children’s performer, had full music results.

musicppc4

Google confirmed to Apple Insider that these new ads are pay per click and are performing well.

As noted by the publication, music sellers have been able to purchase ad space, but Google’s unified grouping and labeling of services in line with track and artist information is new. The publication cites a person familiar with the mater as saying the ads are performing well, and Google said music services pay on a per-click basis.

“We’re happy to help users quickly find legitimate sources for their favorite movies, music and more via Google search,” said a Google spokesperson.

The new pay per click ads seem to be only available in the US at this time.

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Jennifer Slegg

Founder & Editor at The SEM Post
Jennifer Slegg is a longtime speaker and expert in search engine marketing, working in the industry for almost 20 years. When she isn't sitting at her desk writing and working, she can be found grabbing a latte at her local Starbucks or planning her next trip to Disneyland. She regularly speaks at Pubcon, SMX, State of Search, Brighton SEO and more, and has been presenting at conferences for over a decade.
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Latest posts by Jennifer Slegg (see all)

  • 2022 Update for Google Quality Rater Guidelines – Big YMYL Updates - August 1, 2022
  • Google Quality Rater Guidelines: The Low Quality 2021 Update - October 19, 2021
  • Rethinking Affiliate Sites With Google’s Product Review Update - April 23, 2021
  • New Google Quality Rater Guidelines, Update Adds Emphasis on Needs Met - October 16, 2020
  • Google Updates Experiment Statistics for Quality Raters - October 6, 2020

Filed Under: Google, Pay Per Click Tagged With: Beats Music, Google, Google Play, Music, Rhapsody, Spotify

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Trackbacks

  1. Google Begins Showing Song Lyrics in Search Results via Knowledge Graph - The SEM Post says:
    December 22, 2014 at 9:53 am

    […] Play – and other music providers – in the search results.  This summer, Google began testing a “Listen Now” advertising feature in a sidebar knowledge graph for many […]

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